Many readers requested that we elaborate on the custom website cost section after we published our article on how much a WordPress site costs to build. You’ve come to the right place if you’re curious about the price of a custom WordPress theme. We’ll go over how much a custom WordPress theme costs, as well as some money-saving tips to keep you from paying too much.

WordPress Theme Customization Cost
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Exactly what do you mean by a unique WordPress theme?
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With a custom WordPress theme, you get an entirely new look, layout, and set of features tailored to your company’s specific requirements.

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Custom WordPress themes help your business or brand stand out among the thousands of free and premium WordPress themes available. They can also help you save money.


Getting a custom WordPress theme has the advantage of removing the restrictions imposed by a pre-existing layout or template. You have complete control over the design of your website and the integration of any custom functionality you desire.


Custom WordPress Theme Cost Influencing Factors

Because each custom WordPress theme is built from the ground up for a single client, the price varies according to the specifications. The following are a few things to consider when estimating the price of your WordPress theme:


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Designer and coder are required to create your own WordPress theme from scratch (developer).


Your needs will determine whether you can find someone who can design and develop the site, but keep in mind that it’s rare to come across someone who’s equally talented in these two areas.

Because they have designers and developers on staff, full-service agencies are a one-stop shop. So agencies can be more expensive at times for the same reason.


It’s also an option to work with a team of in-house designers and developers who will manage the project for you.

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Extensive knowledge and proficiency


To keep costs down, design and development is a creative process that requires a wide range of skills and expertise.


WordPress development agencies with a good reputation can be more expensive than hiring a single contractor or a freelancer. It’s possible to pay even more for a well-known WordPress developer.


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The time and money it takes to develop a custom theme will go up as you add more features and functionality. Clients frequently have more demands than they can afford to meet.


Custom features and high-quality work require more time and money to complete.


Orders for Modifications and Changes


Host and Support Services


WordPress hosting, website maintenance, and support are not included in a custom WordPress theme.


Some freelancers and agencies may charge a fee for these extra services.


Can you tell me how much it costs to have a WordPress theme customised?

Custom WordPress theme pricing estimates


It’s impossible to give a precise price for a custom WordPress theme because there are so many variables.


Between $1,500 and $5,000 is typical for a custom WordPress theme for a business or personal website.


Depending on the features and functionality, a custom WordPress theme can cost anywhere from $6,000 to $10,000.


If you’re working on an enterprise-level project, expect to pay well over $30,000.

WordPress Custom Theme: How to Avoid Paying Too Much?

Keeping your WordPress theme customization project’s costs under control


There are some things you can do to avoid paying too much for custom WordPress themes that we’ve learned over the past decade working in the WordPress industry.


Have a clear understanding of the project’s parameters


It’s not uncommon for homebuyers to have a wish list of features they want included in their new residence.


A similar list should be made for your website, with a list of all the features you would like to have, such as:


Home page that can be customised, complete with a slider showing client testimonials and a list of services

Contact page with a form and a Google map for finding directions

a place where the work can be shown off

Section of the blog with buttons for sharing on social media

If you have a comprehensive list, getting an accurate quote will be much simpler. Revisions and change-order fees can be minimised.


When at all possible, look for existing live websites as sources of inspiration.


Having a list of inspirations helps with the design process when combined with a specific scope.

Your costs may skyrocket if the scope of your custom WordPress theme project changes midway through. Most freelancers and agencies don’t charge change-order fees for minor changes, but major changes may incur them.
Having a list of websites you like can help you focus your efforts.


This helps the designer get a better idea of what you want, which saves time and money on revisions.


Premium plugins are preferable to those that are custom-built.


To save time and money, most reputable WordPress experts will opt for a premium WordPress plugin rather than starting from scratch.


However, as a customer, we always advise you to carry out your own research before purchasing anything. Other suggestions from the developer are common, and it’s important to know why they prefer one plugin over another.


Choose between customising pre-made themes and creating something entirely new from scratch


Finding an existing theme that has 90% of what you want can save you a lot of money while still giving your website a “custom” look and feel.


While this violates the concept of a custom theme, it can save you a lot of money in the long run.


WordPress page builders like BeaverBuilder and Divi have spawned a new industry called “Website Assemblers” thanks to their powerful drag-and-drop functionality.


WordPress plugins and a drag-and-drop page builder are used by professional website builders to create a custom-looking WordPress site for a much lower cost.


What to Look for in a Custom WordPress Theme Developer or Agency

Locating a WordPress theme developer


A wide range of individuals and companies offer custom WordPress theme services due to the platform’s simplicity and low entry barrier.


Looking for someone with the right experience and skill set can be a challenge. For the simple reason that many “website assemblers” also identify as developers.


Here are a few places where you can find skilled WordPress theme developers to work on your project.


You can find experienced WordPress developers to work on your custom theme in StudioPress’s developers showcase, which is home to the famous Genesis theme framework creators.


There is also a dedicated page on the WPEngine website that lists experienced WordPress developers and agencies. WPEngine Consultants.


Post your WordPress jobs on WPHired, a job board. As a result, developers will be able to apply for the position and discuss your project with you. You’ll need to look for programmers who have relevant work and educational backgrounds.


You can post jobs and interview developers on this WordPress-specific job board.


Hire developers from around the world by posting your project on Upwork, a freelancing website. You’d be able to find less expensive developers this way. It’s a huge network of designers and developers with a wide range of abilities.



Your website will stand out from the crowd with a custom WordPress theme’s eye-catching design and useful customization options. However, this isn’t always feasible for newcomers and small businesses.


Use a premium multipurpose theme to build your website for a fraction of the cost when you’re just getting started.


Customization options abound in modern themes, allowing you to make them truly one-of-a-kind. We’ve got a tonne of themes for different industries and markets in our showcase section.


Custom WordPress themes, on the other hand, are well worth the money if you can afford them. Your business will grow faster and have an advantage over your competitors if you have distinctive branding, custom design, and tailored functionality.


To avoid paying too much for a custom WordPress theme, we’ve written this article to explain how much it costs. Visit our list of the most well-known WordPress sites if you’re interested in learning more.